"Glasgow Model" wins ICCA Best Marketing Award

01.11.11

The World Parkinson Congress made top news again this past week when it was announced that the “Glasgow Model” was this year’s recipient of the ICCA Best Marketing Award. The campaign used the World Parkinson Congress event as an example for a successful partnership initiative between a destination, organisers, suppliers and a PCO – and we are proud to say that Congrex was that PCO.

 

Commenting on the “Glasgow Model” win, Ben Goedegebuure, Director of Sales at the SECC (Scottish Exhibition and Conference Centre), said: "Winning this award is a great honour for both our venue and our city and underlines that our desire to focus on business partnerships with our customers is the correct one…this is an event where the venue, the organiser, the PCO and the city all pulled together to produce something truly great; hosting World Parkinson Congress 2010 was a privilege for everyone involved and we're delighted to have received this accolade."

 

The event used by “The Glasgow Model” to highlight its effectiveness was the World Parkinson Congress for which Congrex UK acted as PCO, and was held last year around this time. The joint entry from Glasgow City Marketing Bureau and the Scottish Exhibition and Conference Centre won the award’s 2011 edition which was announced during the closing session at the 50th ICCA Congress in Leipzig, Germany. The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events.